A critical branding exercise exploring ethics in package design and corporate identities.
IDENTITY & BRANDING, DESIGN, PRODUCTION
Cüre is a healthcare enterprise that examines the inaccessibility and privatization of healthcare. Cüre packages its various health treatments as “experimental” to highlight bleak consequences of un-affordable care systems.
The enterprise aims to explore the effect design has on the perceived functionality of healthcare and pharmaceutical products. The process dives into the ways that dystopian product design can invite discomfort and alienate consumers from accessible healthcare products.
This project is not presented to seriously answer existing problems. Rather, it poses questions about health and privatized care through the lens of design.
Julian Kelly (RISD)
James Goggin (RISD)